31 lessons · ~14 hoursFree
Master the fundamentals of digital marketing — from core concepts to building your first strategy.
Explore the digital marketing landscape and understand where every channel fits.
Learn to research, segment, and deeply understand the people you are marketing to.
Build a brand that stands out — from positioning to voice to visual identity.
Create your first marketing strategy from scratch, with goals, channels, and a timeline.
Advanced Marketing Thinking — advanced module in the foundations course.
Foundations Workshop Projects — advanced module in the foundations course.